Marketing Executive
Digital Experience
Digital Marketing & Strategy - 15 years
Email Marketing & Automation - 15 years
SMM & SEM - 15 years
Paid Media Planning - 5 years
Demand & Lead Generation - 10 years
Marketing Campaign Strategy & Development - 10 years
Web Analytics & Performance - 10 years
Paid Social - 10 years
CRM & Database Management - 8 years
Customer Journey & Experience - 15 years
Website Audit & Optimization - 5 years
Social Media Audit & Optimization - 5 years
Content Development - 15 years
Social Media Management - 15 years
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Video Marketing
Lifestyle Lift Journey
Lifestyle Lift: In 2012, created a journey video to give prospects a better understanding of what the procedure entails and what they can expect before the procedure, during, and after that procedure. This asset was used on social media email marketing and the Lifestyle Lift website to drive awareness and increase engagement
Meet Your Lifestyle Lift Physician
Lifestyle Lift: In 2012, created a Meet Your Lifestyle Lift Physician video series for 100 plastic surgeons to promote the physicians and show potential prospects their personality and experience. This asset was used on the center's landing page and social sites to drive awareness, interest and increase conversion.
In Their Own Words: Testimonial
Lifestyle Lift: In 2013, created a Patient Testimonial Series used to share the experience and results of Lifestyle Lift patients. This asset was used to increase appointment conversions and generate awareness and engagement online.
Journey Map
2022: Illustrating the advantages of a customer journey map is essential. While identifying customer needs, challenges, and engagements with your business might appear daunting and sometimes superfluous, comprehending the unique experience of each customer throughout the entire journey is pivotal.
Developing a customer journey map enables you and your organization to:
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Visually grasp customer sentiments at various brand touchpoints.
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Addresses potential challenges
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Enhances customer retention.
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Uncovers vital insights to inform optimal business decisions.
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Identifies communication gaps and revenue opportunities.