Marketing Executive
Recent Successes
Omni-Channel Digital Campaign
Automotive Case Study
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Challenge: Global Automotive Data Science organization introduced a new data solution to the market and swiftly engaged a previously untapped audience within a short timeframe.
Solution: Uniquely positioned the solution and brand in the market as a dealer-oriented organization on the cutting edge of driving dealer success. Identified the channels where dealers are and homed in on their pain points. Using the omnichannel approach, created a value-adding campaign focused on dealer education, thought leadership, product solutions, and a direct response approach.
Results: 6-month campaign:
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500% increase in web traffic
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Over 1800 qualified leads
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Exceeding campaign objectives and year-long revenue goals.
Customer Journey Map
The Journey of a Customer
​As a marketing leader for a strategic marketing organization, I introduced this service tool to clients at Roundtable6 and provided a new revenue source that showed our expertise in customer behavior and provided our clients with a snapshot of how customers engage with their brand.
Omnichannel Digital Campaign
Financial Services Case Study
Challenge: A mid-sized CPA firm out of Lansing, MI looked to promote its Wealth Management services to a small, defined audience for the first time.
Solution: Using another omnichannel approach, my team customized a digital media campaign using an upper-mid funnel approach with tested media and social channels, lead gen, thought leadership content, webinar sign-up, and animated ads.
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Results: Over 150 qualified leads were handed off to the Wealth Management consultant team in the first 2 weeks of the campaign.