Marketing Executive
_edited.jpg)
About Me
My marketing journey embarked on a unique trajectory. In 2005, I was recruited by Lifestyle Lift to oversee an 18-person call center for an aspiring plastic surgeon with a visionary goal—establishing a national brand for a mini facelift procedure. My responsibilities extended far beyond mere management, requiring me to elevate the call center to a staff of 100 agents, institute a comprehensive training program, enhance technological infrastructure, and cultivate a resilient organizational culture capable of handling the impending surge in call volumes. The results were transformative, catapulting us from 200 to an astonishing 2,000 calls per day, expanding from three medical centers to a network of over 50 nationwide, and conducting 200 to 250,000 procedures. This remarkable growth saw the company's financial standing soar from $100,000 to an impressive $250 million within a decade—setting a replicable benchmark for cosmetic organizations nationwide.
​
Over those pivotal 10 years, I immersed myself in every facet of marketing, gaining insights into the intricacies of various arms, from establishing a field marketing team to building a virtual consultation and web chat department. I also established a video marketing department to develop content to drive engagement for our social media channels. These roles led me to be promoted to the Digital Marketing Director position to oversee all digital strategy and execution for the organization. These roles were impactful in shaping my experience today. The most invaluable knowledge acquired was an in-depth understanding of how customers engage with a brand. Progressing seamlessly from Awareness to Opinion, Consideration, Purchase, and Loyalty, and culminating in Ambassadorship, I comprehended that every interaction and touchpoint played a pivotal role in shaping the customer experience. This immersive experience not only sculpted my perspective on marketing but also fueled my fervor to delve even deeper into the dynamic world of consumer engagement.
Customer Journey
Testimonials
Robb Gardner-CEO Lenderful Solutions
Dave worked for me for several years and I have nothing but positive comments regarding him and his performance throughout that time. He is an outstanding marketer, analyst, manager of projects -- and most importantly -- person. He is hard working and willing to take on any task to help out the company and his fellow workers. I highly recommend Dave.
Marc Belengar-SVP Lifestyle Lift
I’ve had the pleasure of working directly with David for five years, during which he was indispensable for all sales, marketing, and call center projects. He is amazingly efficient at everything he undertakes.
David's ability to drive multiple strategic initiatives was unlike any I’ve seen before and made a meaningful difference in the success of our team. David is a master at inspiring individuals to work toward one goal in unison.
David would be a true asset for any positions requiring an expert in sales, marketing, and call center and comes with my heartfelt recommendation.
Ken Field - COO
Lifestyle Lift
I was fortunate enough to meet and hire David early in Lifestyle Lifts history. David has been a huge asset to our growth and success. As an experienced digital marketing and social media expert, he helped build this important aspect of our business to help us become the nations leader in facial plastic aesthetics. A laser focused professional, dedicated and driven to succeed with any task or situation presented to him. I highly recommend him and appreciate his expertise and support to our consistent success.
Ann Redner
Creative Director | Owner
Dave is a leader who “gets it done”. He balances diverse marketing projects without losing sight of details or timing and does this with a cool brow. He smoothly manages people, gaining needed productivity while keeping potentially tense situations diffused. He embraces technology and puts it to work. But perhaps what I appreciate most about working with Dave is his vision and consistent ability to make quick and effective decisions … characteristics of a true leader who “gets it done”.
Leslie Schneider
Sr. Editor | Owner
Dave Smith is one of my all-time favorite clients. He knows his business inside and out. He’s smart, quick, constructive, focused on what’s right for customers … and has a great sense of humor at the same time. Best of all, he is secure enough to let his creative partners do what they do best. The result? High-quality, clear communications that spur action.
Rudy Bozas
Marketing Executive
I've known and have had the opportunity to work directly with David Smith over the course of the last six years. In that time, he has demonstrated to be extremely knowledgeable of the medical industry and used his leadership position to provide clear guidance in our business relationship. As part of the executive team, David has a big picture understanding and the ability to manage various complex tasks that navigate the team to the necessary outcome. It has been our pleasure to work with David, not only because of his business prowess, but also because of his approachable demeanor; always friendly and with a knack to make you feel welcomed. We highly recommend David on all of his endeavors.
Rick Gutierrez
UX Manager |
Lenderful Solutions
I've worked with Dave on many different projects while at Lenderful. Dave was always great to work and collaborate with. He was great to bounce ideas off of and when we worked together I always felt we were able to deliver something more because of Dave's thoughtfulness, tireless work ethic and willingness to challenge and push boundaries to get something extra from an idea. Dave will be a great asset to any digital marketing team and is a real pleasure to work with.
Randy Tartaglia
VA Mortgage Underwriter Lifestyle Lift
I had the pleasure of working for David the past three years. He was a very detail-oriented person who was able to provide excellent knowledge and guidance during my career at Lifestyle Lift. With a full plate of his own every day, he trusted and advised me as I developed the skills necessary to survive in the business world. I believe that I am now much more qualified to handle several business roles solely because of David's tutelage. You will not find a better worker than David.
Peter Pfeiffer
Software Development Leader | Thompson Gale
Plain and simple - Dave gets the job done. No questions, no complaining, no excuses. He's not afraid to roll up his sleeves and get his hands dirty, but never loses sight of the big picture. On top of that, he's a pleasure to work with.